For therapists in private practice

Your website should be filling your caseload.

I build high-quality custom websites for therapists.

Book a free call
PRGRS Therapy, a group practice website built by Matthew Ryan
The problem

Most therapists' websites just don't work.

They go up, they look fine, and then nothing happens. Almost always it comes down to the same three things.

The copy has no strategy.

It lists credentials and modalities. It never tells the person reading it what to think, what you fix, or what to do next.

The design falls flat.

It looks dated next to the practice down the road. People decide whether you're any good in a couple of seconds, and they decide with their eyes.

It never asks for the booking.

Someone reads the whole page, nods along, and leaves. Nothing on it moves them to actually pick a time.

Recent work

Premium sites, built around your practice.

No two of these share a layout, a palette, or a single sentence, and yours won't either. Nothing here started from a theme. Each one was drawn around one clinician, their specialties, and the person they want sitting across from them.

Homepage of PRGRS Therapy, an ADHD-focused group practice in New York Hover to scroll
Live site
ADHD group practice, New York
Six offers on one page without any of them burying the others, and a free quiz doing the first ask.
Concept design for a therapy practice: cream paper, plum ink, apricot highlighter Hover to scroll
Concept design
Warm and hand-made
Cream paper, one deep ink, a marker highlight on the words that matter. Approachable without going soft.
Concept design for a therapy practice: dark canvas, sage accent, particle constellation Hover to scroll
Concept design
Quiet and premium
Dark canvas, oversized type, one accent colour. For a practice that wants to feel considered rather than cosy.
What's included

Everything a practice site needs. Nothing it doesn't.

One price, one scope. You'll know exactly what you're getting before anything starts.

Included, and most people don't expect it

You'll learn the strategy too.

I walk you through why the site is built the way it is: what the copy is doing, why the pages are ordered that way, and what makes someone book. You get the website, and you get the thinking behind it, so you can keep building on it yourself.

  • Home page Who you help, how to work with you, and how someone starts. Written, not templated.
  • Two specialty pages Your top two specialties, each built around what people actually search for.
  • Contact page Wired to your calendar or your inbox, whichever you actually check.
  • Pricing and insurance Your rate, your plan list, and the caveats stated up front so nobody books confused.
  • FAQ page The questions that come up on nearly every consult call, answered before the call.
  • All the copy I write it in your voice, from a call and a short questionnaire. You edit, I revise.
  • On-page SEO foundation Titles, structure, sitemap, speed, and keyword research on your specialties. Built in, no upcharge.
  • The code, in your name Fast, built to last, and registered to you. If we ever part ways, the site leaves with you.
Pricing

A flat rate of $1,500. Everything included.

One number, no packages to compare, and no surprises once we start.

$1,500 Flat rate, everything included

Every page, all the copy, the SEO foundation, and the strategy walkthrough.

Unlimited revisions. Your website isn't finished until you like it. However many rounds that takes.
Nothing held back for an upsell. The SEO foundation, the copywriting, and the strategy walkthrough are all in the $1,500.
One payment, not a subscription. The template services bill you every month and take the site back when you stop. This one is yours.
How it works

Three simple steps to get started.

1

Book a free call

You tell me about your practice and who you want more of. I tell you whether I can help. If a new site isn't the right call, I'll say so.

2

I build it

You send photos, your rate, and a short questionnaire. I do the keyword research, write the copy, and build the whole thing.

3

You approve it, then we go live

You get a private link and mark up anything you want changed. We keep going until you're happy, then we launch.

Matthew Ryan, LCSW
Who's building it

I'm a therapist who learned to build websites.

I'm Matt, an LCSW. I built a solo practice from nothing, then a group practice here in New York City, and I had to work out the business side myself because grad school never covered it. Most of what I learned the hard way is now on YouTube for free, in full, with no gatekeeping.

I've built and run the websites for my own businesses, and they do well. That's the same playbook I use for yours. It's also why these sites don't sound like an agency wrote them. I've sat in the chair, and I know which sentence on a homepage makes someone finally pick up the phone.

  • 1M+Views on YouTube
  • Almost 10,000Subscribers
  • HundredsOf therapists helped
  • New York CityGroup practice owner
Straight answers

The questions I always get.

Will this get me more clients?
No website can promise that, and anyone who does is selling you a dream. What this will do is give your practice a very strong foundation to grow on. Without one, you run the risk of staying stagnant while the practice down the road gets found first. A good site removes the reasons someone leaves: unclear messaging, no answer to what you charge, and a booking path with too many steps.
I already have a website. Is this worth it?
Maybe not. Bring it to the call and I'll look at it with you. Plenty of sites need two new pages and a better homepage, not a rebuild, and that's a much smaller project. I'd rather scope you into the right job than sell you the big one.
What platform is it on?
I work with many platforms, including Squarespace, and I can host it myself. We'll pick whatever fits how you actually want to run the site, and I'll walk you through the tradeoffs on the call.
What if I want more pages later?
New pages and new sections get scoped per project and priced up front, so you always have the number before anything starts. Nothing gets built without your go-ahead.
Do I have to write the copy?
No. Writing it is the part most therapists dread, so it's included. I pull from our call and a short questionnaire, write it in your voice, and you edit it until it sounds like you.
No commitment, no pitch

Let's talk for fifteen minutes.

Tell me about your practice and who you'd like more of. I'll tell you whether a new site is the right move, and what it would take.

Book a free call

Pick a time that works. No spam, no pitch.

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